COA
A Call to Arms

 
COA

CITIZENS OF AMERICA

http://www.citizensofamerica.org
2118 Wilshire Blvd. #447
Santa Monica, CA  90403

310-442-9877

 History

 COA founded by activists who also founded the Lawyers Second Amendment Society and the website GunTruths.com (a 2A activist resource site).  

Everything COA has achieved so far has been done on a very minimal budget, financed completely by donations from individuals.

 

Staff

 The two people most responsible for COA operations are veterans of both the gun rights war and of the public communications arena.

 COA Creative Director Jim Houck has worked for the largest ad agencies in the world, on some of the largest accounts in the world. Manipulating public opinion and perception is his only business. And attempting to inform or shape the opinion of the public is a large part the writing I’ve done (opinion columns appeared semi-regularly in a major newspaper; Second Amendment and gun-related writing published in numerous national magazines and posted widely on the internet).

 

COA’s unique mission

 Even with the NRA receiving about 115 million dollars every year and even with its membership at historic highs, the last six years have seen some of the most far- reaching and restrictive gun laws in our history passed. 

The reason—because no gun rights group has taken on the formidable task of propagandizing aggressively to the general public—which is exactly how the government, communications media, and anti-gun groups have swayed the public to accept massive rights infringements. 

COA is doing what gun owners have continually begged for—it is reaching out and communicating with the general public.

 

The Results

 Judging by their reception—positive from gun owners and negative from the anti-gunners—our ads are very good at delivering the message gun owners want sent to the rest of America.

 

So good that people are:

 ·        paying out of their own pockets to run our ads in their locale,

·        placing the ads—or links to them—on their own pro-2A websites,

·        sending out COA updates and notices on their own email lists

·        volunteering (via our new program) to be the collection points for pooling funds to run ads in their own cities

·        volunteering not just money but time, skill, and services to help us

·        lining up for our first print ads to appear so they can pay to put them in newspapers and other publications.

·        calling radio talk show and requesting that they interview us, which has resulted in Jim and I giving 11 talk show interviews in the last 3 months (since Oct.) with more scheduled. Some of these interviews were nationally syndicated shows (Steve Wolf’s Crime Talk, Tom Gresham’s Gun Talk, Jeff Rense’s Sightings, Ron Engelmans Engelman Overnight)

·        Finally, radio station managers are calling and asking for the ads so that they can run them free of charge as public service announcements 

Why is this happening?  

Again, because COA is meeting a very long-held and very desperate need of the gun rights and pro-freedom segment of US society—propagandizing to and educating the general public. And we aim to actually convert people to our side and actually turn them against people who propose gun control. 

COA’s ads are effective because we do exactly what HCI, the Violence Policy Center, Sarah Brady, Josh Sugarmann, Clinton, and the rest of our other enemies do to us—go for the emotional jugular. 

Of course we don’t speak only to the emotions of the public, but any reasoning power required by our ads is very fundamental. We avoid trying to convince the public with history, abstract logic, or tradition—we reach them on a personal and emotional level. 

COA has a backlog of print, radio, and television ad ideas that target every group of Americans.

 

 

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